You’ve just spent months if not years pouring your heart and soul into the book you’ve dreamed of writing since you were young. You’ve had the book edited. The proofreader and beta readers have done their jobs. Now, all you have to do before sending your book out to the world is write the sales copy. Wait… what?

For most authors this is just as difficult, if not more difficult than writing the book. How does an author detach themselves enough to write a compelling book description without giving away the whole story?

Sure, there are plenty of books and articles detailing exactly how to create a compelling book description (blurb), but if you’re in a time crunch, reading an entire book or combing through long-winded articles might not be feasible.

Without any further ado, here’s a quick guide to help you write compelling sales copy for your fiction book within a matter of minutes:


For Fiction Titles:

  1. Who is the hero/heroine?
  2. Who or what is the antagonist?
  3. What does the hero/heroine have to do?
  4. Why are they the only one that can do it?
  5. What stands in their way?
  6. What will happen if they don’t meet their goal?

That’s it! When writing a sales copy, everything boils down to these few questions. Answer them as simply as possible. This isn’t the time for heavy world-building. No need to describe your hero or heroine in long detail. Keep it simple. Save those juicy bits for the book. Give your readers something to look forward to. You’re creative. Throw in a few enticing words.

Here’s a simple example taken directly from possible answers to the above questions.

Answers:

  1. Rancher and a New York City society girl
  2. A vindictive ex
  3. He must decide whether falling in love with ‘her’ is worth the battle. She must decide what’s more important to her – the life she used to have or the one she could have with ‘him’.
  4. They are the only ones who can determine what’s right for them.
  5. Her vindictive ex.
  6. If they don’t meet their goal, they’ll both end up unhappy and alone.

“A drop-dead gorgeous rancher meets his match when he hires a stubborn debutante on a mission to prove she can make it on her own. Their unlikely pairing starts a chain of events neither of them are prepared to handle including an unexpected attraction to each other despite their vast differences.

When ‘her’ millionaire ex-boyfriend makes a sudden appearance, their already contentious relationship is thrown into a tailspin. The once commitment shy boyfriend is ready to declare his undying love and willing to do anything to win her back.

Will the spoiled fish out of water turn her back on the handsome rancher with a heart of gold or will she trust her heart to live happily ever after with him?”

Of course, you’d insert names and small details, but you get the gist. Book descriptions aren’t that hard. They just force you to use another side of your brain. It takes an entirely different skill set, but not one so far out of reach that you couldn’t tackle a book description yourself.

– Planet eBooks

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